23 Incredible Amazon Alternatives for Online Shopping
Homewares
September 23, 2020 | Kathryn Kellogg
Last Updated on February 24, 2025
Shopping Amazon alternatives provides solutions to all of your needs, but from eco friendly and ethical online shops instead of huge conglomerates.
There are sites like Amazon that prioritize eco friendly and ethical business practices! Plus, these sites offer an alternative to Amazon that supports small businesses, eco conscientious companies, and clean, sustainable products for your health and home! Try one of these websites like Amazon next time you need to make a purchase for an online experience that truly makes a difference.
Table of Contents
sites like amazon
It’s no secret that online shipping is booming, and a lot of that money is flowing directly to Amazon. Amazon offers many benefits to online shoppers but also comes with some potential issues surrounding sustainable shopping. So, I wanted to round up a few ethical alternatives to Amazon that represent a variety of eco friendly online stores.
There are so many eco-friendly e-commerce sites like Amazon, so you can shop your values by supporting small businesses and independent makers that use sustainable business practices.
I’ve broken this blog post down into several different subcategories to meet all of your needs, whether you’re looking for green beauty, groceries, or homewares.
But, before we get into that, I want to go over a few of the reasons you might want to diversify your spending.
why we need an alternative to amazon:
According to UBS, Amazon is on track to represent one-quarter of TOTAL retail sales up from 15% last year.
That’s a lot of control to give to one company. When it’s possible, I’d rather support smaller businesses that are trying to have a positive impact on their employees and the planet.
Amazon has come under fire for harsh working conditions in their warehouses, and we all know their packaging needs some work!
In 2018, Amazon paid NO US federal income tax on more than $11 billion in profits! Despite being worth more than $1 trillion, Amazon is building a headquarters in Virginia that will cost the Virginia taxpayers $4.6 billion.
They also worked to kill a business tax in Seattle and raised hundreds of thousands of dollars using a faux grassroots campaign called “No Tax on Jobs”.
The list of ethical concerns with this behemoth goes on and on, and I for one don’t think Amazon could use my dollars quite like some of these other smaller businesses below.
Luckily, there’s a market for sustainable products. In fact, a study in 2023 found that products marketed as sustainable account for nearly one third of the growth in consumer goods between 2013 and 2023.
what if I can’t find what I need in an amazon alternative company?
Sometimes, you’re looking for something really specific, and Amazon is the only place that has it. But more often than not, if you look, you will find it at another store. You simply go to Amazon first because its convenient.
In Maine, it takes 7 days to get a package from Amazon whether you’re a prime member or not so there’s not even an incentive to be one here. Especially since it’s been proven that many of the items on sale from Amazon cost more if you’re a Prime Member. (They got to get that shipping fee baked in somewhere)
Start making road blocks between you and Amazon. Cancel your Prime Membership and check out alternatives. I got onto my mom a while back about her Amazon habits, and I thought it was really smart how she handled it.
RELATED: Which Is More Eco-Friendly, In-Store or Online Shopping?
She owned a local print shop and often used Amazon to deliver supplies quickly. In Arkansas, the travel time was 1-2 days. Instead she switched to using InstantCart where she could still get the convenience she wanted and at least support brick and mortar stores in the area.
For gifts and other items, she started using Etsy and supporting local artists. I thought it was truly a genius way for her to keep the ease of convenience and help diversify her spending.
And yes, she still uses Amazon sometimes, but she’s been able to cut back a lot – and I for one am proud. So, here are a few different options in case you’d like to diversify your purchases with a few Amazon alternatives.
Kathryn, you still have links to amazon on your blog…
Yep, I sure do. I’m in the middle of re-doing my websites, and one of my big goals is to swap out as many Amazon links as possible.
I want to completely redesign my shop page to make it easier to scroll through, plus switch out a lot of those old links to promote sustainable brands, retailers, and marketplaces — and when possible, always offer an ethical alternative to Amazon in my suggestions.
But, even when I was switching out links in my blog post 10 Things I Don’t Buy Anymore, I really struggled to find a few of those items (like fountain pens) in the more eco friendly online stores listed below.
It’s just a reminder that it’s OK to not be 100% perfect, but I’ve adopted a last-resort mindset that’s allowed me to only use Amazon for .001% of purchases.
And, you can bet I’m absolutely emailing a list of what I couldn’t find to a few sustainable online businesses to see if they’d consider stocking similar items so I can switch those links out ASAP.
websites like amazon for beauty products:
Up first, I want to talk about where you can buy sustainable skincare and green beauty products. Everything listed below is a marketplace website like Amazon that offers many different products.
But there are a lot of options online, so be sure to check out my blog post 20 Organic Skincare Companies if you’re looking for even more suggestions.
elate:
They’re known for their gorgeously packaged, refillable, and low-waste makeup, but Elate has recently expanded into an ethical marketplace to service most of your bathroom needs.
Elate Cosmetics focuses on high-quality products from sustainable ingredients that are ethically sourced and sold in sustainable, low-waste packaging. Plus, everything is vegan and cruelty-free.
/ SHOP ELATE /
credo:
Credo is a small, sustainable beauty marketplace that focuses on clean makeup and skin care. All of their products are cruelty-free, and they’re one of the first brands to dive deep into ‘fragrance’.
They rank their products on a scale and encourage brands to fully disclose all scent ingredients — a truly wonderful Amazon alternative reseller.
/ SHOP CREDO /
blk & green:
BLK & GREEN is an online marketplace full of high-quality products made by Black artisans.
Everything they sell is non-toxic, plant-based, and cruelty-free.
They specialize in skincare, bath, and body, but offer a wide range of products like homewares and makeup too. A minority-owned eco-friendly Amazon alternative — what’s not to like?
/ SHOP BLK & GREEN /
detox market:
The Detox Market has a huge selection of clean skincare, green beauty, and wellness.
They only sell non-toxic, cruelty-free products and are planting 500,000 trees this year!
alternatives to amazon for homewares:
Did you know the number one category of items bought on Amazon is games, toys, and unique gifts?
If that’s what you’re in the market for, and you’re looking for a few places to shop online that aren’t Amazon, you’ve got to check out these eco-friendly online stores below.
You’ll be extra proud to support these marketplaces that specialize in homemade, handmade, and fair-trade gifts, toys, games, and general homewares.
ten thousand villages:
Ten Thousand Villages has a huge selection of fair-trade homewares, gifts, and games.
They pioneered the fair trade movement through handcrafted goods specifically designed to fight poverty through commerce and long-term partnerships.
They focus on locally sourced, recycled, and renewable materials in all of their products. One of my favorite alternatives to Amazon online.
/ SHOP TEN THOUSAND VILLAGES /
etsy:
Etsy is full of unique handcrafted pieces to vintage and secondhand treasures from small creators all over the world.
They are the first major online shopping destination to offset 100% of carbon emissions from shipping, so every time you purchase an item on Etsy, they balance out the carbon emissions by creating a positive environmental impact. Sustainable shopping at its best!
/ SHOP ETSY /
made trade:
Made Trade wants to make ethical shopping easy by doing the homework for you.
They answer questions like, “Where was it made? How was it made? Was the maker paid a living wage? Were the materials sourced responsibly?” etc. You can read more about their process here.
They offer a wide range of clothing homewares, clothing, and accessories.
/ SHOP MADE TRADE /
uncommon goods:
Uncommon Goods is one of my favorite spots on the web to find gifts. They have a highly-curated website full of handmade items like games, crafts, gifts, and homewares.
They are a certified B Corp, and a lot of their offerings have sustainability stories which you can read on their product sheets.
amazon alternative for groceries:
I don’t know about you, but our bulk bins were removed in March. This made zero waste grocery shopping a little difficult, but I still try and reduce my waste in other ways.
You can get all my tips in my blog post How to Zero Waste Grocery Shop If You Don’t Have Access to Bulk Bins.
One of the ways I’m reducing my waste with groceries is by shopping from misfits market, which rescues food from the landfill.
I know I’m not the only one ordering more of my groceries online. Between March and May, almost 80% of Americans reported shopping for groceries online.
So, here are a few eco friendly online stores that aren’t Amazon Fresh.
misfits market:
Misfits Market offers everything from slightly off-spec pantry staples like too-long rice to deli, dairy, fruits, and vegetables.
They have saved more than 139 million pounds of food from heading to the landfill and are supporting farmers in the process.
Many farmers wouldn’t be able to sell their products, so Imperfect is creating a market for ‘ugly’ fruit and vegetables. They have also partnered with more than 100 organizations to donate food to people in need.
They service a little more than 50% of the U.S. and are continually expanding their service area.
thrive market:
Thrive Market has really expanded to cover all of your grocery needs, plus beauty, wellness, pets, and more.
It really is like a fully online grocery store but with a focus on ethical & sustainable sourcing.
They are completely carbon-neutral, use zero waste warehouses, and package everything in recyclable/compostable packaging.
loop:
Loop is a fully zero waste marketplace based on the refill or milkman model.
They sell pantry staples as well as household cleaning and beauty products in sturdy reusable containers dropped off at your door.
Once you’re through with the product, you place your containers back in the reusable shipping container, and UPS will come by and pick it up.
All of the reusable items will be sanitized and refilled for someone else. Loop is quickly expanding globally, so check to see if they’re available near you.
/ SHOP LOOP /
hive grocery:
Hive carefully evaluates every product and brand they carry, to meet high standards for ingredient integrity, responsible production, and clean packaging.
They prioritize non-toxic, sustainably sourced ingredients, ethical production methods, and minimal environmental impact. Packaging is designed to be recyclable or plastic-free whenever possible. Plus, brands in the Hive family are committed to social good and industry change.
With their unique badging system, you can easily see how a brand measures up, from Baby Green (3/5) to Goldie (5/5). Hive makes sustainable shopping feel easy and impactful.
/ SHOP HIVE /
csa:
Another great way to get groceries delivered to your door is to sign up for community-supported agriculture AKA a CSA.
The CSA a model connects consumers directly with local farmers by offering a subscription service for fresh, seasonal produce. Members of a CSA pay upfront for a “share” of the farm’s harvest, which is then delivered regularly throughout the growing season.
This system supports local agriculture, providing farmers with upfront capital while giving consumers access to high-quality, fresh, and often organic produce. By joining a CSA, you’re not only eating seasonally and supporting small-scale farmers, but you’re also fostering a stronger connection to where your food comes from.
CSAs can also include other farm products like eggs, meat, dairy, and flowers, depending on the farm. It’s a great way to reduce your carbon footprint, enjoy fresh local food, and be part of a community dedicated to sustainable farming practices.
/ CSA DIRECTORY /
ethical alternatives to amazon for zero waste basics:
When I first started going zero waste, there were very few shops catering to sustainable items like bamboo dish scrubs, dryer balls, natural loofahs, bars of soap, etc.
There are a bunch of zero waste stores that have popped up in recent years, so you have plenty of Amazon alternatives when it comes to sustainable shopping online.
If you’re looking for more suggestions, be sure to check out my blog post 5 Shops For All Your Plastic Free Needs.
earth hero:
Earth Hero is a one-stop-shop for everything sustainable. They have the largest selection of eco-friendly products, and the best part is they price match so you’re guaranteed to get the best deal around.
They’re also a certified B Corporation and a member of 1% for the planet so they give back a portion of their proceeds to environmental organizations.
/ SHOP EARTH HERO /
eco roots:
EcoRoots was founded by a nature-loving couple living in Colorado. If that isn’t couple goals, I’m not sure what is.
They offer a wide array of home, kitchen, bath, and beauty products all of which are ethically and sustainably sourced.
Portions of each sale are donated to the Ocean Conservancy to preserve our oceans.
Feel free to use Kathryn10 for 10% off your entire order.
/ SHOP ECO ROOTS /
amazon alternatives for cleaning products:
I’m a huge fan of making my own cleaning products. They’re simple, inexpensive, and effective, but I know that not everyone wants to DIY.
So, whether you’re looking for glass spray bottles or cleaning products, this cleaning marketplace has you covered.
And if you’re looking for a specific direct-to-consumer cleaning company like Dropps, clean cult, or Blueland, be sure to check out my post 15 Eco Friendly, All Natural Cleaning Products.
grove collaborative:
Grove Collaborative offers a wide range of biodegradable cleaning products and supplies for all your household needs.
They sell premade cleaners, plus stuff to make your own cleaners, and they even have some refill options as well.
Grove Collaborative is a certified B Corp, they’ve partnered with seedling to plant 1 million trees by 2022, and their facilities and shipments are carbon neutral.
amazon alternatives for clothing:
I found myself turning to Amazon’s clothing department when I needed something basic like a neutral tank top or socks.
I know that Amazon has expanded its fashion offering A LOT these last few years, so I’m going to list my top three sustainable alternatives to Amazon that service very different fashion wants/needs.
If you’re looking for a more extensive list, you should check out my blog post 50 Ethical and Sustainable Fashion Brands where I’ve broken each brand down by price point, size range, where they manufacture, and what makes them sustainable.
And, don’t forget to check out my post 12 Washable and Reusable Face Masks if you’re looking for masks!
pact:
Pact makes basics like tanks, underwear, socks, and t-shirts for women, men, kids, and babies.
My mom used to buy really cheap tank tops from Amazon, and they always fell apart within a few months.
I’ve slowly been trying to get her to make more ethical and sustainable purchases, and she LOVES pact’s tank tops.
In fact, she often calls to tell me how much better and how much longer they last compared to the Amazon ones she used to get!
/ SHOP PACT /
tentree:
Tentree makes elevated basics that are comfortable enough for working from home, going out on the weekend, and getting active!
They make clothing for kids, men, and women, and they also have a large line of accessories like wallets, backpacks, and my personal favorite… SOCKS!
They’re definitely one of my all-time favorite brands because their sustainability message is amazing. For every piece of clothing purchased, they plant 10 trees! How cool is that?
/ SHOP TENTREE /
thredup:
If you haven’t heard, ThredUp is the largest online thrift store! If you’re looking for a party dress or something fun and show-stopping — ThredUp is where you’ve got to go.
They make it really easy to filter your shopping by color, size, style, etc. so you can find exactly what you’re looking for. For more tips, be sure to check out my blog posts 6 Tips for Mastering Secondhand Shopping and 10 Places to Shop Secondhand Online.
/ SHOP THREDUP /
amazon alternative for books:
I’m probably MOST excited about this category because it’s pretty difficult to get books without the help of Amazon.
I love supporting authors and my local bookshops — and thanks to this super cool platform, you can do all of those things AND order your books online.
Cheers to breaking up with Amazon, and can I recommend 101 Ways to Go Zero Waste as your first Bookshop purchase? 😉
bookshop:
Bookshop supports independent bookstores by partnering with independent bookshops through an affiliate scheme. Plus, 10% of their regular sales go to an earnings pool that’s evenly divided and distributed to independent bookstores every six months.
So, far they’ve raised more than 6.5 MILLION dollars!
/ SHOP BOOKSHOP /
alternatives to amazon for outdoor gear:
This is my last category in the post!
If there are any categories you find yourself searching for on Amazon, please let me know in the comments down below, and I will do my best to find a more sustainable shop to replace it.
rei:
REI has a huge selection of outdoor gear for your next camping trip, plus clothing for men, women, and kids.
One of the things I love about REI is that they make a real effort to give back. In fact, they gave back more than 70% of their profits in 2018. They invested $8.4 million in 431 nonprofit partners that create access to the outdoors, as well as over a million in rewilding projects.
/ SHOP REI /
patagonia:
Patagonia sells men’s, women’s, and children’s clothing as well as gear for all outdoor activities.
One of the things I like about Patagonia is that they have a section of their website dedicated to selling pre-loved items. This fuels the secondhand economy and promotes re-using, re-wearing, and the value that comes with investing in high-quality pieces.
They also do A LOT of work with activism.
/ SHOP PATAGONIA /
barebones:
Barebones is a new one for me, but they offer a highly curated selection of beautiful and practical items for camping, gardening, foraging, whittling, and other outdoor crafts and hobbies.
They’re a certified B Corp, and I felt like they deserved a spot on this list for a different type of outdoor hobby.
/ SHOP BAREBONES /
faqs about amazon alternatives
do these amazon alternative sites offer free shipping?
Ah, that Prime shipping! Yes, many people are surprised to find that many of these sites offer free shipping once you reach a reasonable purchase amount.
The major difference is that they also prioritize offsetting their carbon footprint and choose sustainable packaging materials rather than plastic, plastic, and more plastic.
can’t you buy from small businesses on amazon?
Yes! That’s a relatively new feature. Certain products will be flagged as “Small Business” to let you know that you’re supporting a real person’s small business. It’s very possible your purchase will make a difference in their life.
However, many of these sellers choose an FBA (Fulfilled by Amazon) model, which still contributes to unethical working conditions, packaging waste, and a myriad of other Amazon issues.
why is amazon so popular?
Their prioritization of scaling, which results in ultimate convenience, is largely why Amazon is still popular among consumers. They’ve invested heavily in their distribution and logistical operations, allowing quick expansion to new markets and quick deliveries.
what are amazon’s biggest competitors?
Walmart, Target, eBay, and Alibaba are among Amazon’s largest competitors in terms of size and revenue. However, because these are huge conglomerate retailers, they pose many of the same ethical concerns as Amazon. Unfortunately, while they offer many of the same conveniences, they do not offer any better options when it comes to ethical and sustainable business practices.
I really hope that you enjoyed this post and that you found it useful! Please let me know if there are any other categories you think should be added to this list.
And, I’d love to know if there are any Amazon alternatives you love to frequent both in person or online!
I’d like to add another business in the cleaning products section: fillaree. They are local to me in Durham, NC, but they ship their refills of all natural non toxic cleaning products nationwide. Highly recommend! https://fillaree.com/
Thank you so much for this post! I foresee these resources being really useful. Just made a “Bookmarks” folder for the sites you’ve listed here.