Last Updated on February 20, 2024

These sustainable, organic cotton towels are the perfect way to unwind after a stressful day. Luxurious, fluffy, and plush, you wouldn’t even guess that this is an eco friendly towel.

An organic cotton towel is sustainable and eco friendly! Though cotton as a crop uses a lot of water, manufacturing practices have evolved a lot. Believe it or not, you can enjoy the guilt-free use of sustainable towels without sacrificing coziness by choosing organic cotton bath towels. So snuggle up in my favorite eco friendly bath towels after the bath, shower, or pool. You’ll never go back to typical eco friendly towels again!

This post was sponsored by Micro Cotton; all thoughts and opinions are my own. For more information, please see my disclosure policy. 

water use and organic cotton towels

After a long day, I used to draw a nice warm bath, set out some super plush bath towels, do a face mask, light a candle, and try to relax. 

In fact, taking a long hot bath used to be my go-to relaxation habit. I’m a little embarrassed to admit I used to take one almost every night. But after learning more about sustainability and conserving water, I saved it for special occasions. 

The bathroom is one of the largest sources of water consumption in our homes. In the U.S. we use about 100 gallons of water a day. The bathroom uses a fifth of a household’s total energy just to heat water! 

But, what’s even more shocking is that’s not even half of it. Water use extends so much farther than just what we use individually. Virtual water, the water that’s used to create things like cotton bath towels, is incredibly high.

why choosing an eco friendly towel is important

Cotton is an incredibly thirsty plant, and approximately half of all textiles are made with cotton. According to WWF, it takes more than 20,000 liters (5,283 gallons) of water to produce just one kilogram (2.2 pounds) of cotton. Which roughly equals ONE cotton bath towel. 

Now, I know what you’re thinking — water is a renewable resource — so why does it matter? Well, let me tell you. Seventy-one percent of the Earth’s surface is covered in water, but only three percent of that is fresh water. Of that three percent, most of it is found in soil, ice, and the atmosphere.

This leaves us with only .007 percent of the water. Yep, only .007 percent of the water on our planet is available to fuel and feed its 6.8 billion people (source). As our population rates climb and our water is continually polluted, we have less water to spread amongst us. 

Average daily indoor water use in the US is around 60 gallons per person per day. But our virtual water use — in other words, how much water goes into the food we eat, the clothes we wear, and the products we use every day, like bath towels — is in the thousands of gallons. Check out the Water Footprint Calculator to learn more about virtual water. 

A few ways to reduce your virtual water footprint include eating a plant based diet, driving and flying less, shopping secondhand, and buying products made from recycled materials.

what makes sustainable towels?

When looking for eco friendly bath towels, I’m not only looking at virtual water. I’m also looking at the WHOLE supply chain from start to finish. I consider the materials, the production, longevity, and the end of life. 

After looking at a lot of organic cotton bath towels, I think Micro Cotton has come out on top. You can find them online or in-store at Macy’s, Dillard’s, and Target.

materials: 

Micro Cotton is currently using a 360-degree approach. This means they’re sourcing recycled, organic, and BCI certified cotton. 

I love companies that are using recycled materials. It significantly reduces the number of resources that go into creating a product. Micro Cotton uses over 3,000,000 pounds of recycled cotton every year, which saves a total of 1,240 liters of water during towel processing and production.

Organic cotton uses much less water than its conventional counterpart. BCI stands for the Better Cotton Initiative (BCI), which focuses on cotton grown to reduce the environmental footprint of cotton farming — like limiting water usage, chemical fertilizers, and pesticides.

production:

Micro Cotton’s bath towels are OEKO-TEX® MADE IN GREEN certified, which guarantees the organic cotton towels are made using non-harmful substances and sustainable processes under environmentally friendly and socially responsible working conditions.

They use solar and wind to power over 90 percent of energy in their facilities, and they utilize their own waste management system to recover and reuse 98.5 percent of water during the towel production process!

This means that less than one liter of fresh water is used for each Micro Cotton bath towel. They can make 89 bath towels with the amount of water it takes a conventional towel manufacturer to create one towel! THAT’S HUGE!

longevity:

Micro Cotton has been crafting organic cotton bath towels since 1932. Buying quality, meant-to-last products is a great way to reduce your overall footprint. To me, this is a great sign of reliability and craftsmanship. 

end of life:

All Micro Cotton towels are biodegradable and made from natural materials, so they can be returned to the Earth through composting at the end of their life cycle. But, before they get there, you can cut them up into smaller rags for cleaning or to make your own reusable makeup remover pads! You’ll be hard pressed to find more eco friendly bath towels than that.

faqs

how often should organic cotton bath towels be replaced?

Good, sustainable towels don’t need to be replaced often. Some experts say that you should replace your towels every two years, but that’s bananas. Good, quality bath towels should last you much longer. Use a good detergent (not homemade – it’s really bad for your textiles!), don’t overwash them, hang them to dry, and they should last you for years to come. 

how often should cotton towels be washed?

You should wash your organic cotton towels every three to five uses. Make sure, in between each use, they’re hung in a well ventilated area so they can fully dry and won’t become mildewy. If you’re looking for safe and sustainable detergents that actually work, here’s a list of some of my favorites. 

do eco friendly bath towels work as well as traditional towels?

Yes! Micro Cotton organic cotton towels are every bit as fluffy, absorbent, and comfy as a traditional towel. There’s a long-outdated assumption that anything eco friendly will be rough and scratchy, but that simply isn’t the case anymore. I highly recommend organic cotton towels if you’re looking for luxury that’s also environmentally friendly.

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I want to give a thank you to Micro Cotton for sponsoring this post. If you felt inspired to reduce your water usage at home, you should absolutely check out their Powder Room Pledge. It’s a campaign designed to help you deepen your commitment to the environment.  

For each pledge, Micro Cotton will make a donation to the Clean Water Fund while entrants receive a chance to win a sustainable bathroom makeover for $10,000. The program will run between October 4, 2021 and December 31, 2021.