The zero waste movement is built around the idea that personal actions, done by many people, can truly make a difference. But is that actually what we’re seeing?
The organized, well-known representatives of zero waste are mostly white women. Since there is so little diversity amongst zero waste influencers, the movement falls prey to racism over and over again. That must change, and we all have the power to help.
The zero waste movement almost never honors how Indigenous people have incorporated sustainability into their day-to-day lives for thousands of years. Or even just how many Indigenous cultures are built around a deep love and respect for the earth.
Many of the habits we preach were actually created by Black people, Indigenous people, people of color, and poor people. Those marginalized groups never receive credit for their ideas. The narrative often excludes how they are affected by the climate crisis.
Diversity isn’t just important for its own sake – it also has practical benefits. When we need as many people as possible to live sustainably, why in the world would the zero waste movement want to shut someone out? We must take active, concrete steps.
Actively support creators of color, buy from sustainable BIPOC-owned businesses whenever possible, and educate yourself about intersectional environmentalism. Each person, brand, and community must always consider others’ needs.